Consumer Healthcare
People are awaiting your product for better wellbeing
Consumer Healthcare Marketing Top 3
Knowledgesharing
The Pharmacy staff wishes to support their customers the most optimum way. Therefore help them support the customers. Create e-learning programmes, Desk guidance and thereby show you wish to be a partner.
Shopper Journey
Identify the Shopper Journey. Go out and visit as many pharmacies as possible, see how the shelf is created in the different chains and start building up a vision of portraying your product.
Awareness
It is actually only your imagination that sets limits to how you can get the attention regarding your product. If you have created a good story and make sure you bring it across all channels, you thereby create trust in your communication and are on the right path.
FAQs - Consumer Healthcare
Which channels do I have for my Consumer Healthcare Product?
You can choose multiple channels. It depends on your strategy. To mention a few, e-commerce, pharmacy chains & their e-commerce, massmarket, pop up stores, Health & Drugstorestores etc. You need to have a good marketing strategy in place and select carefully the channels you wish to distribute your product in.
I got into a channel, what do I have to prepare?
Make sure, that you have all your material ready. Product images in the right format, but dont just select one image have multiple ready, so there is a right, left, front and center image. Write a short product descripton and a long. Do videos of the product (if possible). Then you are ready for their digital channel. If you will be placed instore have a shopper marketing package ready. How will you present on desk, at a table, at shelf, in the window etc. How are you going to train the staff? Morning-meetings, e-learning, Desk Guidance? The more you can prepare - the easier it will get for you to execute your plan.
How should my content be?
Always remember who is your target group and communicate to them. Create 3-4 personas, and communicate to them, when you create your material.
Why do I have to be specific, everyone can use my product?
No, no, no - not everyone can use your product. Be Niche focused. The more detailed you can be in your target segment the better. If you think you can sell to all - you will not sell to any.