Medical Device
Patients all over the world are awaiting your product
Medical Device Marketing Top 3
Evidence
Gather all the information you can about your product.
Scientific Published articles
Clinical Studies
Technical information
Design Construction
Training
Build an internal & external training program & material.
Training manual
Introduction Workshop (Product, Procedure & Patientindication)
Detailed Workshop (Product Features & Benefits)
Support
Support HCP’s with all the product-knowledge you have. Assist at procedures and show how to use the product.
Step-by-Step guide (max 5 steps)
FAQs - Medical Device
How do I start as a marketeer?
You gather all the material you have of scientific published articles, which KOL’s you have been working with and indepth knowledge of the product, therapeutic area and targeted patient group.
I need to communicate this, what do I do?
You find an overall theme, that will stand out both in visual and content. Then you create marketing material, where your story is about the procedure, you then add the patient profile and in the end you mention the product benefits and features.
Do I need to train my Sales Team?
Yes, training is very important. You need to create a training manual, where you have gathered all the material existing on the product. A training manual should at minimum consist of IFU, Published articles, Marketing brochure, Procedure Guidance, Feature & Benefits, Competitive information. The more technical and detailed information you can share the better
What do I do when I want to approach the HCP’s?
You have first selected the HCP’s you know will have interest of your product as they operate within the same area and have patients that need your device. You have then prepared a small introduction of your product and how it should be used during the procedure. A small step-by-step guide and/or video will be very benefical to create