Blog
Healthcare Entrepreneurs
In this blog - you will find a mixture of my own True Story and Marketing Guidance to Healthcare Entrepreneurs.
My path has always led me to Marketing and Storytelling within Healthcare. From I was a little girl of 9 I saw stories in everything. I took photos from magazines and quotes and I put them together to create another content. I drew images from Disney Characters and I created my own story. I loved to create stories and when I found an industry where I could see other peoples passion and their care for other people and combine this with evidence and data, the foundation for my career within Healthcare was laid.
I had many years in the corporate world in European and Nordic Product Marketing roles before I took the leap of faith and jumped in to create and found my own Healthcare Accelerator company.
Today with Amazing Hall I help Founders and Executives within Healthcare to create their own story and give them marketing guidance along the way.
The foundation is always based on authenticity, on the core idea that led to the product or solution. Together we find all the evidence and background information that exists in every thinkable corner – I toss it all up in the air and I then see an angle that no one has seen before and suggest to them how their story could look like and how to introduce their products.
Not one single story is the same – it is therefore my strong belief “that you have no competitors” -– as your story is only yours and no one can tell it as you can.
If you have ever watched “Throw Mummy of the Train with Danny Devito and Billy Chrystal, watch it – and you will know exactly what I talk about.
They go through so much in the movie and in the end, they decide independently to use all their experience and create a book on what they have experienced. When the character of Billy Crystal finds out that the character of Danny Devito has written about the exact same topic, he gets so furious until he sees the book Danny Devito’s character has created. It is a childrens pop-up book and Billy Crystals character has created a 300 pages novel. It is the same topic but the outcome is worlds apart.
This is my simple message to Entrepreneurs within Healthcare. Know that what you have created is unique and only you can do what you are supposed to do. This knowledge can bring entrepreneurs very far in reaching the reality of their dreams.
Healthcare Entrepreneurs come to me with their idea within MedTech & HealthTech. The idea is brilliant, but they have no idea how to tell their story and many of them think that they have no story to tell.
It is the same scenario. They are very product focused and solution orientated but they always forget that people do not buy products. They buy solutions to their challenge – and within Healthcare the challenge is always looked upon in these scenarios:
- How does it benefit the patient
- Which resources can it save
- Cost efficiency
- Resource efficiency
The first thing all the partners are looking for is evidence – and how do you create evidence on a product no one has tried before?
The Journey for the Healthcare Entrepreneurs follow these steps
Idea
Relationbuilding
Evidencebuilding
Salesbuilding
But in each step there needs to be a story created – and the more authentic you can be the more whole, you will get through the process of being an Entrepreneur.
I hope you will enjoy the reading here and that I inspire you in some way along your path.
Anne-Marie Hall
Amazing Hall helps Healthcare Entrepreneurs and Executives through a mixture of storytelling and strategic marketing guidance to navigate in their journey.
Tone of Voice… or Your Voice
Always when meeting Healthcare Entrepreneurs, I admire their vision and mission to build and aim for bringing the new technology or service or product to market that can help other people achieving a better quality of life, because this is
Don’t Chase – Build!
Dear Healthcare Entrepreneur or Pioneer within Healthcare Projects,
We tend to chase. That is almost like an automated feature wired in our brain. We actually chase our entire life after - well almost everything - but imagine replacing this intention
Top Guidance to Healthcare Entrepreneurs
Make the first step
I believe that we are all born for a reason, we have all unique gifts. There is a reason to why you have this special idea in your head – it doesn’t come from anyone else but you. It lives inside of you. It has been placed with you as you are the one who can accomplish that unique thing that your heart wants to conquer. Make the first step – no matter how small.
True Storytelling - You must reflect on the stories and how to create value
Principle 7 is about the importance of reflection and how you integrate it in your daily business.
Create value is the number 1 in all Business adventures. Sometimes
True Storytelling - Staging - You must consider staging, including scenography and artefacts
Principle 6 is about preparing the staging for your story. What does people see, when they see your company? What are their perception and how can you support that they get the perception of your company that you wish to portait?
True Storytelling - Help stories along - You must be able to help stories on their way and be open to experiment
Principle 5 is the core of the True Storytelling principles. Principle 1-4 is about planning and making room for the story, for the process, for the intuition, for the flow. Principle 5 is lifting all these factors to pure manifestation.
True Storytelling - You must have timing
Principle 4 gives a new perspective of timing – and how to use timing when you create your story and strategy.
Before I was introduced
True Storytelling - Plot : You must create stories with a clear plot creating direction and help people prioritize
Principle 3 is about creating a draft for at plot together with the people you work with or to be aware that you create a plot which has room for other stories and lives.
In the world of Entrepreneurship, being innovative,
True storytelling - make space by respecting the stories already there
Principle two is about to be aware of stories already there and how to connect to them or accept and work with them.
It is about using all the experience that already exist
True Storytelling - You yourself must be true and prepare the energy and effort for a sustainable future
The first principle is about finding what is true and ethical to you and the world. How can you be true to yourself and at the same time do good for others.
In my own story, I had to go through a path of thinking and experiencing
It starts with you
You have this feeling in your stomach. This idea that simply will not go away. You try to escape it but the vision becomes stronger and stronger. You meet more and more people that fits into your idea and situation occurs where you think. Perhaps I should make the jump, take the leap?
Your brain says no! Are you crazy?
These days call for new times
I have been lucky. I have since I was very young been able to work with my passion; Marketing & Health Care. I love to wake up every morning, knowing that this is yet another day, where I can do what I love. Help companies - help people.
The most beautiful thing is that I can do this by being me, All the years of experience I have from the Healthcare Industry can benefit so many companies, so many projects and so many people. I am so thankful.