Reference Projects
Marketing Projects
Marketing Plan
Business Development Plan
KOL-Strategy
HCP'-strategy
Brand Plan
Internal Training Plan
External Training Plan
Shopper Marketing Plan
The Amazing Hall approach
Set a clear goal
Make a plan how to achieve it. It is not taking the huge steps that will make you move forward. It is the small steps you take one at a time ensuring that each step is performed with excellence.
Be the best version
Be the best version of yourself in all activities and in all relations. Business is about people. It is connecting. It is relating and it is achieving together. Find out what the most important win is for your relation and help them achieving it.
True communication
Communicate with authencity. Your company has it’s own voice and key values. Demonstrate this in all communication, such as e-mail, marketing-material, SoMe-posts, Before long and without even knowing it - you have created a strong brand.
Storytelling projects
Company presentation
Investor presentation
Distributor presentation
Product Marketing material content
HCP-communication
Pitch Training
Sales Training
Training manuals
Workshop creation
Relationship building
Top 3 within Healthcare
1. Patient First
Always, always set the patients need first. How do you help with your product/solution. Which unmet need do you cover? Do research on everything that has to do and is related to the patient group that you are working with. Their situation, their daily lives, so you fully understand what they are going through - and show respect and compassion towards their life situation.
2. Demonstrate Data
Back every single claim up with data. It can be scientific articles, published studies or statistics, Make sure that you have data that supports your statement. The heavier data, the stronger a case. Build as much evidence as possible around your product and make sure you constantly invest in creating and finding data, thereby your product never gets outdated.
3. Lift Together
Whether it is the doctor, the professor, the nurse, the pharmacist or any other HCP. They all have different takes regarding the product. Do you work with a new procedure, then show the nurse how to situate the patient in the correct position. Do you launch a product towards the pharmacist, then build a learning-programme so they know everything about the condition, your product is aimed for. Do you work with a new Medical Device and wish to build cases, then find out the doctors interested in this specific area and ask how you can lift this together. When communicating with HCP’s - forget all about the product and demonstrate partnership instead.
Stakeholder insight
Physicians
Nurses
Pharmacy Staff
Sales Team
R&D
Compliance
Investors
Distributors
Sales Team
Patient Organisations
Private Organisations
Public Organisations
“You can achieve, whatever you set as your goal”
